- On 23 September Liz Truss’s government announced unfunded tax cuts, and sterling fell to record lows against the dollar.
- On 28 September the Bank of England had to buy bonds to avoid the collapse of pension funds.
- Credibility is an asset: presenting a coherent financial plan, with clear sources of funding, is as important for a business as for a state.
On 23 September 2022 the government of Liz Truss in the United Kingdom announced unfunded tax cuts. Sterling fell to record lows against the dollar and, on 28 September, the Bank of England had to buy government bonds to avoid the collapse of pension funds. Within days, a fiscal policy announcement turned into a crisis of confidence that forced the central bank to step in.
The episode is a case study in how markets react to a lack of credibility. A country with its own currency and a sophisticated financial system met a quick and forceful penalty in its currency, in the cost of its debt and in the stability of institutions as sensitive as pension funds. For companies and families in other countries, it is a reminder that the soundness of plans matters.
Cuts without funding
Cutting taxes without explaining how the lower revenue will be offset means the state will have to borrow more. Markets, which lend that money, reacted with distrust, and sterling sank, while the cost of public debt rose sharply. Markets do not punish tax cuts in themselves, but the sense that the accounts do not add up.
When a government issues more debt, investors demand a higher return if they doubt its ability or willingness to repay. That higher return makes credit dearer for everyone, from the state itself to mortgages and company loans. It is not that tax cuts are good or bad in themselves, but that they need to be accompanied by a credible financing plan. A country that finances itself in its own currency has more room than one that does so in foreign currency, but that room is not unlimited.
The risk to pension funds
The central bank’s response was to buy government bonds, and the reason lay in how pension funds operated. The funds held investments that depended on the stability of the bond market, and a sharp fall in prices threatened to trigger chain forced sales. The intervention aimed to cut that dynamic. When confidence disappears, the cost of borrowing rises for everyone who depends on that market.
This episode illustrates how sophisticated financial strategies can interact with an abrupt market change. When several institutions react at once, selling to meet their obligations, prices fall further and the circle is reinforced. That is why central banks may intervene when they see a risk to financial stability, even though their main mission is another. Pension funds manage the savings of many people over the very long term, which is why the stability of their management is a matter of general interest.
Credibility as an asset
It was an example of how quickly markets punish a lack of credibility. No country, and no company, is above that rule. Presenting a financial plan with coherence, clear sources of funding and realistic goals is as important for a business as for a state.
For a company, that means preparing budgets that explain where the money will come from, what assumptions are used and how obligations will be met, especially when asking banks or investors for financing. A credible plan reduces the cost of capital and eases negotiations. A plan that relies on optimistic assumptions without backing creates distrust and ends up costing. Any company that asks for financing should be able to explain simply where the money to repay it will come from.
Trust takes years to build and days to lose.
This article is general information. It is not legal, tax or investment advice, and it does not take anyone’s particular circumstances into account.


